Having a current and up-to-date database is fundamental to successful and effective marketing. Money can be easily wasted on unnecessary marketing to contacts who, have either left or are not the correct person to target. Many contacts do not pass their mail onto the correct people within their organisations. They simply bin it every time it comes in without informing the sender that they no longer wish to receive the information or it should be sent to someone else. It is easier for them to just dismiss it.
So, although the marketing is reaching the company, it may not be looked at or received by the most appropriate person, therefore the opportunity and effort is futile – not to mention the wasted expense.
Accredited Marketing can make your marketing work for you and give you the opportunity to increase the productiveness and responsiveness of your marketing campaigns. We offer Database Cleansing that verifies your database to ensure your marketing reaches the correct and most appropriate person within your targeted companies. Contacts could include Decision Makers, Directors and Sales Managers. Sending your marketing to the correct person first time will immediately increase your opportunity to receive ‘hot’ sales leads and ultimately more business for the same amount of effort.
Database cleansing is most effective as an ongoing marketing tool as a fundamental base to your marketing campaigns. However, it is also successful on an Ad Hoc basis for more targeted and specialised campaigns.
If you are looking to source new businesses and contacts, purchasing a database is the fastest, easiest and most cost effective method. Accredited Marketing can recommend a database supplier and we would be happy to negotiate an excellently priced package with the database provider on your behalf.
Whilst cleansing your database, Accredited Marketing introduces your company and prospects for leads as standard and providing you with Lead Generation at no extra cost!
We welcome the opportunity to work with you to provide professional telemarketing services