Mailshot Follow Up

Marketing campaigns are much more successful when calls are used to follow up activities such as mailshots and seminars.
After spending a lot of time and money organising a campaign, it doesn’t make financial sense to wait and hope for replies.  People get distracted by their hectic day to day business and may not get around to contacting you even though they are interested in your product or service.  They may simply have lost your mailshot or contact details. 

You’d be surprised how many prospects don’t respond to mailshots because they make wrong assumptions or didn’t realise you offered other services not mentioned within the mailshot.  By speaking to them on the phone, it enables them to ask questions and get answers... and enables us to book appointments! 

By following up a mailshot or seminar with a telemarketing campaign, it provides the opportunity to ask questions such as:

·         Are you the correct person to receive this information?  If not, who would be?
·         Would you like to continue to receive information and keep in touch?  
·         Is there anyone else in your organisation we should be speaking to? 
·         Do you have any requirements at present?  If so, would you like a phone call or meeting to discuss it further?
·         If they don’t use your company at present, who do you currently use and why?

This is just an example of the type of information that Accredited Marketing can obtain through a follow-up telemarketing campaign.  Rather than a simple call which focuses on just the mailshot or seminar, why not use it as an extra opportunity to gain valuable information, promote your additional services and perhaps even sell to them? ... And all in one call! 

Contact us now to discuss how we can open new doors for your business.

Click here to contact us for more information ||+44 (0) 1989 762243