Database cleansing

Having a current and up-to-date database is fundamental to successful and effective marketing. 

Money can be easily wasted on unnecessary marketing to contacts who, have either left or are not the correct person to target.  Many contacts do not pass their post or email onto the correct people within their organisations. They simply bin or delete it every time it comes in without informing the sender that they no longer wish to receive the information or it should be sent to someone else.  It is easier for them just to dismiss it. 

So, although the marketing is reaching the company, it may not be looked at or received by the most appropriate person, therefore the opportunity and effort is futile and the expense wasted.

Accredited Marketing can make your marketing work for you and give you the opportunity to increase the productiveness and responsiveness of your marketing campaigns.  We offer a Database Cleansing service whereby we call your targeted businesses (usually just before a mailshot campaign) to confirm the contact details.  Quite often we also get their email address and direct lines. 

Sending your mailshots to the correct person first time not only reduces your marketing costs (in time and money) but also increases opportunities to receive ‘hot’ sales leads and ultimately more business as it gets to more decision makers.

Database cleansing is most effective as an ongoing activity.  However, it is also successful on an ad hoc basis for more targeted and specialised campaigns. 
Whilst cleansing the database, we can either use our company as the caller (sometimes it is best to use our name to save any probing questions) or we can call on behalf of your company.  We can advise which approach would be better depending on your campaign. 

If you don’t have a database or want new prospects, we would be delighted to help.  Please see our Data Purchase page for more details and options.

Contact us now for more details and to discuss how we can

Click here to contact us for more information ||+44 (0) 1989 762243